Amateur radio is more than just a hobby for some of us. If you’re like me, it’s a bit of an obsession. I’ve been interested in ham radio and shortwave listening since the mid-1960s. I was licensed in 1980 and I’ve never been more active than right now.
Over the years, I’ve bought a lot of equipment and accessories. And because I live here in Canada, I’ve bought almost exclusively from Canadian dealers and Canadian manufacturers.
Ever since I joined Radio Amateurs of Canada, I’ve also supported the dealers and distributors and manufacturers who advertise in The Canadian Amateur. You know for these business owners advertising in TCA is a smart business decision because they are directly reaching their customers through the pages of this excellent editorial, independent publication. Amateurs trust the editors and writers of TCA and, by association, trust its advertisers too.
This is a sacred trust. It’s a trust between friends as well as business people. It’s an exchange based on trust and a relationship built over time. Nothing is more valuable to an advertiser than your continuing good relationship. And every advertiser knows how fickle and mobile its customer base can be if they ever break that trust and do something to harm the relationship and customer experience.
I don’t know about you, but I buy from friends I trust and I will continue to buy from friends I trust even if it costs me a little more to buy from Canadian sources (and really, when you add up shipping and the availability of factory authorized repairs, why wouldn’t you buy here?) I still make the majority of my new purchases from TCA advertisers.
Over the next few months, I am anticipating seeing even more advertising in TCA. I say that from my long experience as a national magazine editor and group editor for a family of technical magazines where I supervised other editors. All of the successful magazines in our group attracted large readerships and many advertisers. Our magazines were well read because they were well written and well edited. Our advertisers supported the magazine because we could deliver loyal readers who became loyal customers. Without more advertising dollars, TCA can’t grow.
That’s how it works for any successful magazine. So, if you’re contemplating any new or used purchases, checkout the advertisers in TCA. After all, they deserve you support and are working hard to maintain it.
So finally, when you’re visiting our advertisers please tell them about this blog posting and remind them about how much you value their support in TCA.